As a Hamburg-based company, we combine modern structures with traditional Hanseatic values. This means that we place an emphasis on economic success, but also act in a responsible way on behalf of our customers, employees and partners. We rely on momentum, while at the same time focusing on long-term and sustainable business relations. All of this makes us a reliable company, employer and business partner, even in times when business life is becoming increasingly more complex.
Since we were founded more than 20 years ago, we have been pursuing our goal of developing and selling modern and innovative products with passion, creativity and determination. We attend to all steps of the product cycle, from the initial idea through to market viability, and supply a wide range of products worldwide with exacting requirements when it comes to quality and design.
We stand for tolerance, interculturality and a respectful approach to each of our partners. We work in a performance- and solution-oriented manner – in doing so, long-term success is more important to us than short-term profit.
As an owner-managed company, successful cooperation and the personal development of each individual are our most important assets. Together we invest a lot of joy and passion in our brands, that’s what sets us apart.
More than 20 years ago, we entered the market with our first private label. As an expanding company, we now launch new private labels every year and are active in many different product groups – from food to candles to pantyhose.